A new look for onboarding programme
For global events company Hyve Group, we developed a sub-brand to engage new starters and graduates. Working from the core Hyve identity, we collaborated with the client on naming to create Hy! The visual expression nodded to the parent brand while carving out its own confident, energetic tone. The identity was rolled out across starter pack collateral and digital manager toolkits to support the onboarding programme. Bright, fun and distinct, the look balances playfulness with brand coherence.
