Newsstand design values for BP’s global publication
A key comms channel for BP, Horizon was created as an in-depth news magazine. The content featured projects and people from around the world. As the only channel to reach all staff, the magazine was a core part of the company’s communications mix. It featured organisation-wide priorities and connected employees with senior leaders and colleagues across the business. Horizon’s role was to translate the strategic objectives of a large, complex organisation into clear, engaging stories that resonated with employees.
